Following the success of this Instagram Fashion Index, dedicated to the Milan Fashion Week 2016, Blogmeter established a periodical observatory: every two months the performance of international fashion accounts on Instagram is going to be shown. The analysis is going to be earned by a growing database of over 300 worldwide fashion manufacturers, measuring involvement, followers, best performing content and most engaging influencers.
Each edition of this Instagram Fashion Index will focus on a particular industry of the fashion world. This edition analyzes the operation of about 40 manufacturers belonging to this planet of accessories and shoes, during the first four months of 2016.
The accounts that triumphs in this first edition of this Instagram Fashion Index dedicated to Shoes & Accessories will be Michael Kors. In the period of investigation collected it over 19M of connections and enrolled 7,7M followers. The account has been particularly active, publishing almost 350 posts, one of the most engaging were those comprising the hashtag #allaccesskors. A post featuring the two models Pyper America and Daisy Clementine, both highly followed stands out one of the most engaging articles by Michael Kors.
Sister action: @PyperAmerica and @DaisyClementine in Michael Kors Collection Spring ’16 to get @MarieClaireMag’s #NextBigThing issue.
Una foto pubblicata da Michael Kors (@michaelkors) in data:
From @zayn into @leonardodicaprio. See who’s been seen wearing #jimmychoo Men’s sneakers recently.
Un movie pubblicato da Jimmy Choo (@jimmychoo) in data:
Two additional manufacturers that triumphed in the position concerning followers and engagement are Giuseppe Zanotti Design, that reached high number of connections with the limited collection of vases in partnership with all Swarovski, and Steve Madden, boosting its new summer set on Instagram with its most participating hashtag #SM4daze.
The maximum active accounts on the panel had been Hogan along with Tod’s who published respectively 381 and 354 posts, most of them throughout the #MilanoFashionWeekfrom February 24-.
The study therefore reveals the exact accounts stand out for its two rankings of followers and engagement This result demonstrates that on Instagram so as to improve the follower-base is essential to become high involvement levels through the evolution of effective content strategy.
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