Instagram Fashion Index: Concentrate Shoes & Accessories

Following the success of this Instagram Fashion Index, dedicated to the Milan Fashion Week 2016, Blogmeter established a periodical observatory: every two months   the performance of international fashion accounts on Instagram  is going to be shown. The analysis is going to be earned by a growing database of over 300 worldwide  fashion manufacturers, measuring involvement, followers, best performing content and most   engaging influencers.

Each edition of this Instagram Fashion Index will focus on a particular   industry of the fashion world. This edition analyzes the operation of about 40 manufacturers belonging to this planet of accessories and shoes, during the first four months of 2016.

The accounts that triumphs  in this first edition of this Instagram Fashion Index dedicated to Shoes & Accessories will be Michael Kors. In the period of investigation collected it over 19M of connections and enrolled  7,7M followers. The account has been   particularly active, publishing almost 350 posts, one of the most engaging were those  comprising the hashtag #allaccesskors. A post featuring   the two models Pyper America and Daisy Clementine, both highly followed stands out one of the most engaging articles by Michael Kors.

Sister action: @PyperAmerica and @DaisyClementine in Michael Kors Collection Spring ’16 to get @MarieClaireMag’s #NextBigThing issue.

Una foto pubblicata da Michael Kors (@michaelkors) in data:

From @zayn into @leonardodicaprio. See who’s been seen wearing #jimmychoo Men’s sneakers recently.

Un movie pubblicato da Jimmy Choo (@jimmychoo) in data:

Two additional manufacturers that triumphed  in the position concerning followers and engagement are Giuseppe Zanotti Design, that reached high number of  connections with the limited collection of vases in partnership with all Swarovski, and Steve Madden, boosting  its new   summer set on Instagram with   its most participating  hashtag #SM4daze.

The maximum active accounts on the panel had been Hogan along with Tod’s who published respectively 381 and 354 posts, most of them throughout the #MilanoFashionWeekfrom February 24-.

The study  therefore reveals   the exact accounts stand out for its two rankings   of followers and engagement This result demonstrates   that on Instagram so as to improve the follower-base is essential to become high involvement levels through the evolution of effective content strategy.

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